AMY ZELINSKY
CELL: (610) 909-9398
EMAIL: amy.zelinsky@gmail.com
PROFILE
Over 17 years of experience working within the media industry: broadcasting, post-production, in-house creative, advertising agencies, promotions/marketing, and television network rebranding. Producer of national campaigns, on-air promos, digital content, photography and print.
EXPERIENCE
MANAGER MARKETING & CREATIVE SERVICES
NBC UNIVERSAL, NBC SPORTS
2013 – Present
Manage workflow and brand creative for production of on-air and off-air assets from concept to delivery
Oversee brand creative and foster internal partnerships with NBC Universal departments such as Ad Sales, Content Distribution, and Affiliate Marketing. Includes creating and delivering video, print, and digital content for distribution and cable upfronts
Establish briefs and assign projects, timelines, and budgets
Create project plans and production schedules; work closely with the creative team for development and delivery of assets
Hire and collaborate with external vendors and agencies
Launched Original Programming shows through on-air and digital campaigns
PROJECT MANAGER
NBC UNIVERSAL, NBC SPORTS
2011 – 2013
Managed digital, print, collateral, and on-air spots. Oversaw workflow, project assignment, delivery and archival process.
Managed creative assets for the rebranding of Versus network to NBC Sports network
Project Manager on the following campaigns: 2012 London Olympics, Sunday Night Football, Major League Soccer, National Hockey League, Tour De France, Indycar Series, Triple Crown
ASSOCIATE CREATIVE DIRECTOR
TMR ADVERTISING AGENCY
2010– 2011
Produced, wrote and conceptualized online content, television and radio commercials for a diverse group of clients resulting in proven brand recognition and increased sales.
Managed video shoots including selection and hiring on-camera talent, production crews and voice over talent, as well as choosing and booking shoot locations
Edited video and radio commercials, directed voice over talent and acquired music licensing.
Ran daily operations of creative department. Managed all areas of production and work with media vendors and buyers to ensure timely delivery of content.
Created online banner advertising, partnered with online media buyers for best placement.
Met with external clients to gain greater insight into their brand and marketing goals.
Managed upgrades of video editing and art department equipment and software.
ASSOCIATE PRODUCER WRITER
QVC NETWORK
2003 – 2010
Wrote, directed, conceptualized and produced on-air promotional segments and cross-channel commercials for beauty, jewelry, health and fitness, hardgoods and electronics. Conducted interviews for content segments.
Managed and hired additional resources as needed:
Conceptualized and successfully pitch creative ideas to clients
Researched, developed, and produced new selling strategies for online website content. Increased sales and viewership through daily video content.
Led production, direction and editing process for industry video segments.
Produced photography for consumer food and gift catalog for five consecutive years, annual sales $1.5 million
freelance professionals including photographers, videographers, illustrators, models, writers, editors, and voice-over talent.
Managed and cost effectively negotiate art and image buying
BROADCAST STUDIO LINE PLANNER
QVC NETWORK
2000 – 2003
Participated as an integral team member on the highest revenue day in QVC’s history, sales equaling $80 million
Provided strategic planning and immediate feedback of presentations and sales from live television show for merchandising, producers, on-air talent, control room and senior management
Ensured the accuracy of all information pertaining to the live television show
Communicated immediate changes, researched potential on-air discrepancies and ensured correct execution of live television show
BROADCAST STUDIO ASSOCIATE
QVC NETWORK
1999 – 2000
Coordinated and launched weekly specialty food show
Ensured proper execution of product demos for live television
Coordinated guests, vendors, show hosts, producers and control room to ensure seamless execution
BROADCAST STUDIO PAGE
QVC NETWORK
1998– 1999
Maintained Studio Operations for high-volume live television area
Provided vendors and hosts with resources needed for on-air presentations, including accurate sales information and feedback
Utilized discretion and professionalism when dealing with high profile clients
EDUCATION
BA COMMUNICATION & ART SHIPPENSBURG UNIVERSITY
1998
ADDITIONAL COURSE WORK
NYU SCPS – Digital Marketing
INTERNATIONAL FILM & TELEVISION WORKSHOPS – Documentary Film
INTERNATIONAL FILM & TELEVISION WORKSHOPS – Digital Photography
FUTURE MEDIA CONCEPTS – Final Cut Pro Editing
WEST CHESTER UNIVERSITY – Oil Painting